One of Olivier’s favourite places to go is the United Arab Emirates, a place of deep intrigue and power – and one which comes with its distinct set of scents. For Olivier, this part of the world is forever connected with the scent of oud, the rich and mysterious woody oil that is burned all over this region. In tribute to the UAE, and his own addiction to travel, Olivier has come up with a new fragrance: EAST, a perfume inspired by the street markets of Dubai and the welcoming homes all over the Emirates. It’s a scent that will transport you to this incredible part of the world, wherever you may be in that moment.