Nobel trees seem to have a spirit and a soul, an energy drawn from the Earth that radiates, comforts and protects. Oud develops within the heartwood of these trees. A process that can be compared to an Oyster making a pearl. It happens rarely, very rarely. Which is why oud is more costly than gold. Its perfume is uniquely rich, deep, strong and intense. It must be used carefully, and by very skilled perfumers to be kept from overpowering the fragrance notes it is blended with.